Up There

From Hypebeast:
"Shot high above the streets of New York City, UP THERE reveals the dying craft of large-scale hand painted advertising and the in-told story of the painters struggling to keep it alive. Capturing a trade that is equal parts artistic precision and grueling labor, the film presents a painting tradition pre-dating modern advertising. A craft that today finds itself dangling precariously on the brink of extinction. UP THERE is directed by Malcolm Murray, based on an original concept by Mother. It is produced by Mekanism with music by the Album Leaf."

The coolest part about this mini-documentary is that the piece(s) featured in it were painted every day for the month of November last year on the corner of Crosby and Broome St. Every day was a new scene involving the Stella Artois goblet, and goblets were given out to passerby's as part of the promotion. (Hence, the several Stella goblets at our apartment.) At the end of the documentary you'll see the different frames in succession illustrating the "perfect pour".